Why we sponsor websites

23 Feb 2010
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Next month we will launch two websites that we sponsored; leidsfilmfestival.nl and marathon-leiden.nl.

leidsfilmfestival.nl

marathonleiden.nl

For a company our size this was a big investment. So the question was raised why we should do this as a company.

Of course we would like to brag about how much we believe in a better world and that you should help people etc. ..and of course we do! But for us there were three main reasons to accept these jobs.

1. Exposure

The first reason is that as a young and beginning company we need exposure. Not only exposure to the users of those websites but even more to other companies that sponsor these events. We would like people to know our company and brand, so next time they have a web project coming up our name is fresh in their memory.

Both websites are also from local events. Even though the Internet makes it possible to interact with people on a global scale we believe that you can't underestimate the power of local business. The majority of our clients are close enough to visit in person.

2. Fun

Another reason is that it's just fun to work on these projects. Sponsored websites give you a little bit more freedom. Because the client is not paying it is expected that they let you do what you do best without to many demands. In the case of the Leids Film Festival this meant that we could experiment with a completely different layout then we normally use.

3. Portfolio building

Besides the the exposure and fun that these projects bring it also a way to build our portfolio. All three of us worked on interesting projects in our previous jobs but unfortunately we can't show those on our portfolio. As a starting company you need to fill up your portfolio quickly because that's the first thing your potential clients will look. Luckily these two projects now shine in our portfolio and hopefully they will make other people choose us for their next website.

Tags: Clients, Company